EMAIL MARKETING FOR INDEPENDENT UK BUSINESSES
Your customers love what you do.
But most of them will never come back — and you have no way to reach them
Not because they forgot about you. But because you have no direct line to them. You're relying on Instagram, Facebook, Google — platforms that decide if and when your customers see you. Email fixes that.
You post on Instagram and hope the algorithm is having a good day. You run an offer and pray enough people see it. You have a brilliant business, a loyal customer base — and no reliable way to talk to them.
Meanwhile, every customer who walks out your door without an email address is gone. You didn't build anything from that visit. No way to bring them back for a quiet Tuesday. No way to fill a last-minute slot. No way to tell them about the thing they'd actually love.
Email is the fix. Simple, direct, owned by you. No algorithm. No platform deciding your reach. Just you, talking to the people who already like you.
Results from a hospitality client
Six email campaigns over three months. Every single one performed at or above industry average.
40%
average open rate
(industry average: 33%)
5000+
total clicks across 6 campaigns
4%
best click-through rate
(double the 2% average)
What I do
Hey!I'm Jen Tibbits, an email marketing strategist with 16 years of experience. I work with independent businesses — hospitality, wellness, retail, family — to build and run email marketing that actually brings people back through the door.
I keep it simple, practical and completely done-for-you. No jargon. No fuss. Just emails that work.
How we can work together
Done-for-you email management
I write and send your emails every month. You stay front of mind with your customers without lifting a finger.
Email platform setup
Not sure where to start? I'll get you set up properly from day one — list, platform, welcome email — ready to go. Whether you’re just getting started, moving from another email platform or want to link up to your booking system.
Email audit
Already sending emails but not seeing results? I'll dive deep into your emails to tell you exactly what's working or not, and how to fix it.
Book a free 20-minute discovery call
What my clients say…
"Jen is a brilliant partner. Efficient, strategic and a great person to work with. Her insights are invaluable and she is an asset to any business she provides consultancy to."
Fabian, Restaurant
"Her email marketing expertise is second to none. Brilliant technically as well as with messaging. She was really well prepared, allowing us to make the most of our time together. I wouldn't hesitate to recommend her."
Lucie, Care Sector
Let’s have a quick chat
Book a free 20-minute discovery call. No pitch, no pressure — just a conversation about where you are and whether I can help.
20 minutes. Free. No obligation.